Step by step,
block after block.
Capabilities applied:
Install & beyond:
H&R Block knows the value of a consistent, yet welcoming, brand experience for visitors because taxes can stress people out. People need to see cohesion and quality in their local tax preparation office since it implies their taxes will be done with the same care. It's not a surprise, then, the world’s leader in tax preparation services looks to the leader in experiential graphic design-build projects.
Applying a well-known brand to 4,000+ unique office spaces – from Anchorage to Atlanta and at a rate of 700 locations every six months – is just the kind of engagement that showcases all we can do. From thorough prototyping to precision project management to culturally aware applications, we take the stress out of the engagement. By keeping lines of communication open with the client and other contributors, this multi-pronged project stays on track.
We build relationships, honor commitments and exceed expectations, mirroring the same value-based promises H&R Block makes to its customers and employees.
Where:
Nationwide
Capabilities applied
Experiential Graphic Design
H&R Block is a brand nearly everyone knows, and that's in part because of rigorous, exacting brand standards. We are experts at translating client-provided graphic systems into an efficient, adaptable, on-brand program. Graphics are created with an adapted color palette to best reflect and connect with the unique communities H&R Block serves.
Project Management
Tax season waits for no one, so we work to craft a schedule to accommodate it. The scale – from number of offices to geographic range – of the H&R Block engagement is impressive. The timeline of the four off-season months is immovable. Our Project Management team is up to the task of coordinating hassle-free implementation, it started with an initial 500 locations and we're now managing brand implementation of 700+ nationwide locations per year. 4,000 and counting.
Manufacturing
By offering in-house manufacturing, Takeform can ensure quality expectations and scheduling demands are met. We continue to help H&R Block maintain brand continuity as space needs change and new offices open.
Products
Graphic panels | Moxie
Moxie graphic panel configurations support a flexible graphic system that adapts to a wide range of retail space configurations, ideal for a project with thousands of diverse locations under consideration. We designed a distinct breakdown of sizes, ranging from one-to-four panels, to fit their wide range of office configurations. Vibrant contemporary brand graphics paired with inspirational founder quotes greet customers. Many panels are in high-traffic spaces, so our protective coating makes them durable and cleanable.
Dimensional Logos & Lettering | Ethos
H&R Block has one of the most recognizable consumer logos around. Through our Ethos Dimensional Logo line, to bring this well-known mark to life meeting the brand's stringent standards.
Custom magnetic panels
Graphic-wrapped, steel message boards were engineered and designed specifically to provide a sophisticated, functional brand statement in each workstation. These panels are decorative, brand-inspired elements that provide a magnetic surface to post communications and promotional campaigns.
Workstation Nameplates
Our award-winning Vivid product line was the right choice to help direct traffic in a range of spaces and tell a unified brand story across offices. Direct-print graphics are bold to grab attention and use removable inserts for ease of updating.
Install & beyond
Installation
Our install teams with are vetted and trained to do it the Takeform way. We carefully coordinate and execute installation for 700 + locations per year, with a schedule that takes into consideration the busy tax prep season.
Ownership Services
The H&R Block brand is highly valued and highly recognizable. Every office and every touchpoint in those offices needs to be up to the task of reinforcing the brand promises. Our Ownership Services program manages the ongoing brand implementation of hundreds of nationwide locations per year, taking the lift off H&R Block's marketing team.
