Many office locations, one brand experience.
Keeping things consistent – with local flare –for a company that keeps things moving.
Capabilities applied:
Install & beyond:
C.H. Robinson is a $14 billion company with a headquarters in Eden Prairie, Minnesota and over two hundred offices, each typically 8-10,000 square feet, spanning the U.S. and Canada. This reach is impressive, but it also creates significant challenges when it came to creating cohesive branded environments. Those challenges - ranging from designing for unity to ensuring seamless project management to desiring a single-source vendor - led C.H. Robinson to Takeform.
Our ability to design, fabricate, install and manage it all that made us an ideal partner for the parent company. Then, we seamlessly collaborate with each local office whenever a space needs a refresh or a new one opens. We tailor each location with a local feel - reflecting familiar skylines to natural landmarks – and its floor plan. We can render, produce and install consistent, yet customized office branding from the company brand standards.
Time after time we bring the brand catalog to life and bring forth C.H. Robinson's modern, forward-thinking energy. Not only does this show where C.H. Robinson is headed, it shows how they're leading their industry. It's not just good business, it helps the company stand out in today's competitive recruiting space.
Where:
North America – U.S. and Canada
Capabilities applied
Project Management
Multiple sites, an extensive range of products, varying constraints and strict timelines. It could be a recipe for chaos and disaster. At Takeform, our execution and implementation capabilities proved critical to this account. As an end-to-end partner, we can manage the project from start to finish.
Experiential Graphic Design
For C.H. Robinson, we developed a sign and graphic standard that ensures continuity and flexes to provide customized regional flavors. Each office is given the opportunity to add interpretation and HQ knows it will all work cohesively. Our brand catalog has proven invaluable as our partnership has continued, making collaboration from anywhere easy and ensuring everything is documented, detailed and ready to be used in future or refreshed offices.
Site Surveys
Each office in our multi-state, multi-national collaboration with C.H. Robinson requires site surveys to provide the dimensions and obstruction details for every wall in every space. This powers later steps of our process, ensuring precise renderings and trouble-free installation.
Manufacturing
The ability to print and fabricate what we design streamlines every project while ensuring quality, consistency, and durability. On-time completion and above-expectation performance is how we like to do things. In-house print, fabrication and manufacturing proves a game changer for our clients and a major differentiator for us time and again on multi-site projects like C.H. Robinson.
Products
Custom wallcoverings | Amplify
Shipping and transportation imagery is inherently dramatic with fleets of trucks, planes and ships. Amplify custom wallcoverings brought the movement of these iconic vehicles to static spaces. A mix of consistent company brand-building and graphic connection to regional community, whether through geographic feature or cityscape, helps each space feel both inspiring and hyperlocal.
Custom window films | Amplify
Secondary graphic elements were leveraged with Amplify window films. Not only do these further brand expression, they provide punctuated opportunities for privacy through frosted finish and strategically positioned graphics.
Dimensional logos & lettering | Ethos
Ethos dimensional lettering offered an opportunity to showcase their mission and values through creative, motivational installations. Quotes and messaging grab attention and inspire. To add extra drama to the displays, we applied Ethos in combination with Amplify custom wall coverings. Across 200+ offices, graphics and imagery change to reflect the location and local culture, but the brand remains the same. Ethos Logos consistently make a strong, on-brand statement.
Interior signage | Fusion
Interior signage presents several opportunities to continue the brand story with sign design that complements each office space. To start, Fusion interior signage provides finish specifications that align with C.H. Robinson's brand standards. We took it another level by having angular forms echo the company logo and secondary brand shapes. Impact done with ADA and code compliance in mind.
Graphic panels | Moxie
Imagery taking inspiration from the shipping industry, office locations and brand graphics further enhances the C.H. Robinson offices around the U.S. and Canada.
Install & beyond
Installation
We train and certify crews in the Takeform installation methods. This proves especially important with projects of C.H. Robinson scale, with sites located across the country and Canada and a broad range of product being installed. With each office, we meet demanding schedules – a key client requirement for a company that's built its reputation in managing complex logistics.
Ownership Services
Through our Ownership Services program, and our TakeCharge ownership app, we provide ongoing support so C.H. Robinson can update wayfinding, signage, and graphics to best reflect current needs and anticipate growth.
